Honda Guinness World Record

TOKYO — Honda Motor Co. has set a new Guinness World Record after 832 of its sports cars took part in a parade in central Japan, the company announced Monday.

The record-breaking procession was held Saturday at the Suzuka Circuit in Mie Prefecture to celebrate the 10th anniversary of the S660, the two-seat convertible sports minicar whose production ended in 2022.

The event was organized by a community of S660 owners, and Honda employees involved in the model’s development and manufacturing also joined the parade.

The previous Guinness World Record for the largest Honda car parade was set in 2010, when 569 units of the Beat, another two-seat convertible minicar produced from 1991 to 1996,  participated.

In a statement, Honda said the S660 “was developed to pursue the joy of driving and is still loved by many fans. It continues to be cherished and driven nationwide to this day.”

Founded in 1948, Honda Motor Co. is one of Japan’s leading automakers and a global pioneer in engineering innovation. Known for its reliable cars, motorcycles, and power products, the company has also played a major role in motorsports and advanced research, including robotics and environmental technologies. Today, Honda continues to be recognized for its commitment to performance, efficiency, and forward-thinking design.